Who gets the bill for broker ad campaign?
Merix head Boris Bozic has joined the growing number of mortgage professionals endorsing the idea of a national advertising campaign, specifically focused on hawking broker wares to the largely uninformed consumer. That’s even as others look to mono-lines themselves to foot the bill.
Fraud prevention back on broker agenda
A fraud-prevention expert – also a mortgage agent – is asking his peers to double check their file protection measures against a list of six essentials. It’s a way of guarding themselves, their clients and their industry against the kind of recent broker lapse grabbing headlines in Alberta.
Brokers: Time for Mono-line consumer advertising
Mono-lines are facing renewed calls to increase consumer advertising, a way of helping mortgage brokers sell to often skeptical clients – inclined to dismiss all non-banks as B lenders.
HST repeal offers 'short-term' pain, long-term gain
The people of B.C. have spoken, and their plans to axe the HST are poised to grow originations for brokers when homebuyers snatch up new high-end condos now idling on the market. But there may be some “short-term pain” to get through before that payday.
Eroded housing affordability tests Vancouver broker
Housing affordability concerns in the second quarter are helping explain a slower summer for brokers across much of the country, with an increasingly expensive Vancouver now at risk of a downturn, according to a new report.
Top originator urges niche brokering, focus on property investors
With an originations slowdown sending brokers scrambling to diversify their portfolios, a top Ontario player is arguing “niche” brokering may actually be the best way forward.
Brokers: Channel lenders copying bank switch-out policies
Broker channel lenders are increasingly taking a page out of the banks’ book, says brokers concerned about the growing difficulty in switching clients out of their mortgages as monolines ramp-up retention efforts.
CMP Top 50 Brokers list announced
2010 was a good year for Canadian mortgage professionals. Just check the numbers.