Money talks for keeping clients
Marketing a brokerage and maintaining a book is the goal of every broker. Mortgage Alliance does it once a year with an oversized cheque.
The flammable four: key lender letdowns
Brokers are usually full of praise for lenders – well, sometimes – still they have four flaws guaranteed to spark broker ferocity, reports Don Horne
Brokers back up rhetoric with business
New market share numbers suggest brokers are backing up their rhetoric about preferring to use monolines over the big banks as never before.
DLC quantifies Super Bowl ad success
Dominion Lending Centres just released its 2013 spring advertising fund update, and the numbers from that Super Bowl commercial appear to be, well, super.
'Green-thumbed' brokers connect with iPad app
CMP readers are going green by pointing, clicking and downloading the magazine's new iPad app.
Brave brokers enter the Dragons' Den
Dragons’ Den on CBC will welcome DLC’s Jay Seabrook and Kevin Cochran this Sunday, pitching their already successful EnRICHed Academy tutorial package.
Network uses Home Show to build brand, broker awareness
Gary Mauris is billing Dominion Lending Centres’s sponsorship of three of the largest home shows in Canada as a profile boost for all brokers, and not just his members.
DLC Super-sizes its advertising
Brokers and marketing experts, alike, are now trying to gauge the impact of Dominion Lending Centre’s Super Bowl ads.
Demise of the buyers’ bonus a boon to brokers
B.C.'s new home credit for first-time buyers expires on March 31 – and that's great news for brokers tired of seeing many clients lured to a developer's lender.
Stymied switches prompt new game plan
A slowing market will grow the number of trailer fee transactions as brokers confront a spike in rock-bottom renewal rates – an effort on the part of some lenders to block switches, they charge.