CAAMP’s direct-to-consumer broker ad receives impressive viewership
Brokers are calling on their associations to take their advertising to the small screen to challenge the interest big banks are creating
Liberals have vowed to better capture foreign ownership data by reversing a Conservative decision to get rid of the long-form census
The next Canadian Census is scheduled for next year, and one leading economist is arguing a full census will better help brokers understand the market and target potential clients
You need four people to make a deal work – but getting them to work together is the challenge, says one association leader
One broker is calling for more transparency from the industry’s national association around its funding sources
Brokers may be scoring hit after hit with clients who are already knocking on their door, but the fact remains that for a large segment of the population – mortgage brokers remain virtually invisible
One leading economist is warning that any more mortgage rule tightening would negatively impact the entire economy, following speculation that the Canadian government is considering more rule changes meant to cool the housing market.
Industry players are calling for CAAMP to demand a retraction from CBC, following a segment that painted brokers and monolines with the same brush as high interest “shadow” lenders.
CAAMP has been criticized by broker members for years for publishing ads commending the skills of AMP brokers specifically, and a new national campaign expands that message; but that doesn’t mean it’s done with its AMP-focused campaigns.