Headquarters: Toronto, ON
Leadership: Elan Weintraub, co-founder and mortgage broker (left); Shawn Stillman, co-founder and principal broker (right)
CMP: What’s the biggest advantage of being an independent brokerage?
Elan Weintraub, co-founder and broker: Being independent means we are nimble and have full control over our destiny, our client experience, our brand, our lender relationships and more.
CMP: What do you do to cultivate your brand and make it memorable for clients or differentiate yourself from other brokerages?
EW: Our brand promise is to deliver a great client experience by being expert underwriters, and we deliver this promise by being closely involved with our agents and their development and training. This includes frequent lender meetings and business coaching, but most importantly one-on-one discussions for each and every file for newer agents.
The more experienced agents rely on us to support their fulfilment and to manage and support their business in any way we can. For example, while they’re on vacation, we take care of fulfilling documents, CRM management or pushing for exceptions. We even manage the entire sales cycle for some of our agents.
CMP: What are you most proud of from 2019?
EW: We are proud of the culture we have at Mortgage Outlet – we all know each other, and we all support each other. We all want each other to succeed.