Headquarters: Thornhill, ON
Leadership: Rena Malkah, founder and broker of record
CMP: What’s the biggest advantage of being an independent brokerage?
Rena Malkah, founder and broker of record: I have no other people to report to except the government, nor do I have to pay any royalties. We are a full-service mortgage brokerage company that does all types of properties, including residential, commercial, industrial, land, construction and special-purpose properties from $50,000 to $500 million.
CMP: What do you do to cultivate your brand and make it memorable for clients or differentiate yourself from other brokerages?
RM: We market by email, phone calls and in person, as we still believe in the old-fashioned way of speaking to prospects and meeting with them to develop rapport, trust, and demonstrate our knowledge and experience. We feel this makes a difference. Plus, we are active on social media.
CMP: What do you feel is the biggest issue facing the broker channel?
RM: Lack of sufficient education for new mortgage agents. I have been actively training the next generation – mainly females – to be brokers and agents. It is my pleasure to impart my 45 years of knowledge, experience and work ethic to them.