Network: The Mortgage Centre
Location: Newmarket, ON
Homeguard Funding (HGF) was co-founded by Wayne Sudsbury and Bill Eves in 1983 as a full-service mortgage brokerage specializing in small rural towns within the York, Simcoe and Durham regions. Building upon its core values of experience and knowledge, the brokerage has grown to encompass 32 brokers and agents and four full-time staff members.
Over the years, HGF has consistently embraced new ideas and technology to stay relevant. In the early days, Sudsbury implemented the Keep in Touch (KIT) program, long before CRM systems existed. With email still a distant reality, he also employed a mail house to send out materials to clients four times a year so the brokerage would remain top of mind.
“Homeguard Funding is a proactive firm, keeping ahead of the curve whenever possible and navigating new challenges as they arise,” Sudsbury says. “We have intensified our one-on-one training program sessions; conduct monthly sales meetings with a focus on mortgage product suitability; and are bringing in legal credit collection companies, personal loan companies and technology trainers to assist our sales staff to achieve better results.”