First National Financial
Prior to her current role at First National Financial, Livia Pellegrino worked as a mortgage agent for more than a decade, which she says gives her “a tremendous amount of empathy and genuine care for brokers. My brokers have come to know that they can rely on me as their lender partner to provide them with support and guidance in all aspects of their mortgage business.”
Pellegrino has been part of the First National team since 2014 and has been the top national producer there for the past few years. Recently, she shifted her focus from traditional sales to educating brokers on the new lending environment, government rule changes and sales tools.
“I coach [my brokers] to feel confident to discuss with their clients that mortgages go beyond rate,” she says. “I encourage them to use their time with their clients to sell the value that they bring and caution their clients on the long-term consequences of interest rate fixation.”