Franco Greco on what it takes to handle times of crisis

Franco Greco on what it takes to handle times of crisis

Franco Greco on what it takes to handle times of crisis

Franco Greco, senior vice president of loan origination and business development at NewDay, pointed to the robust fundamentals that comes from eight years of industry experience as what helped him manage his company across the challenges of 2020 – which includes the impact of the ongoing COVID-19 pandemic.

Steering one of North America’s leading mortgage lenders focused on helping active military personnel, veterans, and their families is a tricky proposition in this troubled age – but Greco said that the company helpfully provided everything he needed to succeed in his mission so far.

“NewDay USA was my first experience working in the mortgage industry” Greco said. “Although I had no prior experience since I was a recent graduate [of Salisbury University], I learned everything I needed to know through the company’s training program. NewDay showed me an amazing opportunity and trained me from the ground up, teaching me everything I know today. My experiences have since exceeded my expectations.”

Greco said that a natural inclination towards continuous growth and learning is one of his most valuable characteristics.

“When it comes to business, I specialize in leadership development and recruiting. To ensure that I accomplish my goals, I read at least one book every two weeks. Every book I read, I want to find at least three to five takeaways to implement in my day-to-day life.”

Greco said that the ever-updated knowledge accumulated through voracious reading helped refine the approach that he and his company should take during this crisis.

“The most challenging period of my career has been the last few months of 2020, dealing with the COVID-19 pandemic,” Greco said. “We are looking to quadruple our production in six short months, which comes with plenty of challenges such as hiring enough sales and operations employees to handle the demand of work we have taken on. We refocused our technology and simplified our process to make closing loans more straightforward than ever.”