Twitter is helping brokers grow their businesses, and the twittering and tweeting at last week’s Mortgage Summit was indicative of the growing popularity of this social format.
“A lot of people assume Twitter is only used by celebrities,” Michelle Priest, co-founder of the Minrva Group told delegates during the Day One seminar on Twitter for Mortgage Brokers. “It is a relationship tool, and you are in the relationship business.”
Priest has an extensive background in helping brokers use Twitter.
“We have a mortgage broker program at Minrva, and I help them with Twitter and their relationship building,” she told MortgageBrokerNews.ca. “It is a hands-on Twitter workshop that we’ve had a lot of success with.”
Priest’s presentation included how to build a community on your Twitter account by obtaining clients and gaining business contacts. And how you use these Twitter followers is crucial to driving business, she explains.
“For example, on a Saturday morning if realtors in your area tweet about their open houses, you can 'retweet' or share their tweet with your followers. The realtors will appreciate you trying to help them with their business. It's a great way to build a relationship with them. Imagine if one of your followers bought a house they listed that you tweeted.”
Twitter need not be an onerous, day-long acitivity either, Priest says.
“You don’t have to be on it all day,” she says. “You can schedule your tweets for the day, like I do, by using Hootsuite. That way, it looks like you are tweeting all day.”
Priest explains that Hootsuite is to Twitter as Outlook is to email.
“It is a great way to connect to people and share,” she says. “And it is viral – once you start getting retweeted by your followers, the message spreads incredibly fast.”
Here are some of the “Top Tweets” from last week’s Mortgage Summit:
Jackson Middleton: “Just want to thank @CMPmagazine & @alichin_2 for putting on such great events! Had a great time at the #cmpmortgagesummit & the #cma13.”
Veronica Love-Alexander: “Have you Googled yourself lately? LinkedIn is the highest on SEO so you should have a profile!”
Canadian Real Estate: “The global head of enterprise marketing for LinkedIn is teaching brokers how to gain leads on the business network.”
Drew Donaldson: “@JoltMarketing great information Ingrid on the target market and foundation portion of your presentation!”
Rob Campbell: “Best part of being at #CMPMortgageSummit last week was meeting so many industry leaders. @gordmccallum, @GWilliamsonYYC, @MT_MikeMullis”
: “You’ve been quoted in my story @KiltedBroker”
Lee Welbanks: “Great session from @gordmccallum today at #Mortgage Summit. Has me pumped and may warrant a trip to Edmonton to see how it’s all done.”
Snezhana Todorova: “It’s always good to hear so many new ideas and get more inspirations about your business, really enjoyed my day today at the #mortgagesummit.”
Mortgage Teacher: “Any mortgage broker in Canada that cares to grow needs to be at #mortgagesummit with the other 480 leaders.”