True North Mortgage saw its number of offices grow to four with the opening of a location in Halifax this week.
"We knew there was a demand, since we were getting quite a bit of a following through our website," True North CEO Dan Eisner told MortgageBrokerNews.ca from the company's head office in Calgary. "We also had an employee managaing the store here that is from Halifax and she wanted to go back home. The two things kind of came together and we found a good location and we were looking to expand anyways."
The Halifax office joins two True North offices in Calgary and another in Toronto. The company, which provided $254 million in mortgages in 2010, plans to open outlets in Vancouver and Montreal this year.
Eisner said True North, which deals only with clients with good credit, is different from other brokerages.
“We like to describe ourselves as halfway between a bank and a broker; we have locations toll-free phone numbers and salaried employees like a bank, but we have the rates that only a broker can provide.”