CEO, Jim Murphy, is using a column in the country’s leading national paper to hawk the benefits of using brokers but more specifically – and more controversially – those of AMPs.
“In this rapidly shifting environment, it is more important than ever to use the services of an AMP, a mortgage professional who is familiar with the implications of these changes and who can provide the best recommendation for your individual needs and circumstances,” Jim Murphy wrote in a column entitled “Expertise essential in shifting mortgage market.”
The sponsored “special information feature” explains that mortgage brokers’ market share increased three per cent year-over-year to 28 per cent of all mortgage transactions in 2013. Moreover, brokers accounted for 40 per cent of all new mortgages last year.
And while the article will surely put brokers in the minds of potential buyers, AMP-designated industry players were given the most aggressive plug.
“CAAMP created the Accredited Mortgage Professional (AMP) designation so that homebuyers can easily identify mortgage advisers who are knowledgeable and up to date on the local market and are best suited to finding the right mortgage product,” Murphy wrote. “Using the services of an AMP when taking out a mortgage will help you navigate the home buying process and provide you with peace of mind.
“Mortgage brokers focus on mortgages,” Murphy continued. “To maintain the AMP designation, they are required to keep current with products and the market by taking continuing education courses and by working with their lender partners on a daily basis.”