Brokers critical of TD’s marketing slogan

Brokers critical of TD’s marketing slogan

Brokers critical of TD’s marketing slogan Industry players have been critical of one big bank’s promises for the future.

“TD is a better bank until they get your money,” Rick Howard wrote on MortgageBrokerNews.ca. “Then they completely forget to return phone or provide the service that they are claiming prior to you signing with them.”

TD Bank Group has set out how it plans to build “the better bank” in its 2015 corporate responsibility report.

Among the highlights for the past year; TD became the first commercial bank in Canada to issue a green bond; a 52 per cent increase in women in executive leadership positions from 2005-2014; and raising financial awareness with an education program for 294,000 participants sponsored by the mortgage lender.

TD’s Terrie Currie noted:  "We recognize that our employees, customers and communities have high expectations of TD and this report demonstrates how we embed corporate responsibility throughout our business."

Brokers, however, took the time to air some grievances with the large bank.

“TD should spend some time teaching their staff about their mortgage product,” one broker commented on MortgageBrokerNews.ca. “I am starting to see the results of the lack of disclosure of the issues at maturity regarding the change in 2011. I am expecting a tsunami in 2016.”