Brokerage with online focus tapped as number one

One brokerage that has shed the bricks and mortar approach to its business model has received a tip of the cap from a national newspaper

Virtual Brokers has one again ranked number one for Best Online Broker by The Globe and Mail.
“We are happy to have made it to this milestone in our journey to become Canada's best online broker and will perform our best to continue our rapid company growth,” said Kambiz Vatan-Abadi, Chief Operating Officer of Virtual Brokers and BBS Securities Inc. “We encourage our clients and all Canadian investors and traders to stay tuned as our new series of innovative services will be launched soon.”

The Globe's score card is based on five categories: The client experience (30%); the Cost (25%); Account reporting and maintenance (25%); Research and tools (15%); and Innovation (5%). A final grade was given to each online brokerage based on these categories.

The shift to online brokering has gained speed in recent years worldwide. In the fourth quarter of 2014, Barclays in the U.K. closed 98 branches, as more people conduct their personal banking digitally.

Virtual Brokers finished top ranked and was the only “Graded A” Canadian broker for its general performance in 2015, in addition to being the lowest cost and the most innovative online broker in the country.

It reclaimed the top spot from Qtrade Investor, which now shares second place with Questrade.
Placing third was TD Direct Investing, which introduced a new client website.

Virtual Brokers ranked “Best Online Broker in Canada” by the Globe and Mail in 2015, 2013, and 2012 and ranked 2nd in 2014.