Broker upbeat for 2016

They say ‘you can never go home again,’ but one broker/owner has returned to an affiliate after seven years to build the brand across Canada

With his sights set on national expansion, broker-owner Shawn Allen has returned to be an affiliate with one mortgage broker network to build the brand and his business.

“VERICO is bigger than ever,” says Allen, who used to be a member back in 2008. “(Last year) was a tremendous year for Matrix Mortgage Global and we are off to our best start ever in 2016. We look forward to more successes by building new relationships and expanding into new markets with VERICO.”

Wanting to take VERICO Matrix Mortgage Global “to the next level,” Allen decided to align his company with one of the nation’s top networks last year.

“VERICO has offered me a variety of tools and services that have delivered unprecedented results,” says Allen, who wanted to implement new technologies and provide enhanced training for his agents – something that has paid dividends to start the year.

“We are having the best January since we started the business,” says Allen, “and the driving force has been the online application supplied by VERICO.”

The move to facilitating online applications is happening industry-wide as a response to the shift in demand among consumers to begin the mortgage process through the Internet.

With VERICO, it is driven by their BrokerBase platform, which drives leads, repeats, and referrals.

“It’s a winning partnership for both VERICO and Matrix Mortgage Global,” says Martin Marshall, VERICO’s regional sales manager for Eastern Canada. “Shawn Allen and his team now have access to the competitive products offered by our lender partners, and BrokerBase offers the tools they need to take their marketing forward.”