One leading broker network placed TV ads during the season’s two biggest events and the numbers of both campaigns are in; suggesting sports fans may continue to represent a market most keen for the message.
“This year’s Oscars saw the largest audience for an entertainment program in Canada over the past three years,” Cindy Freiman of Dominion Lending Centres
told MortgageBrokerNews.ca. “With nearly 14 million unique viewers, half of all English Canadians watching TV on Sunday saw the broadcast.”
ran a 30 second spot during the red carpet live pre-show that led up to the Oscars as well as a 30 second spot during the awards show. And both shows drew a massive audience.
“This year’s Oscars saw the largest audience for an entertainment program in Canada over the past three years (and) with nearly 14 million unique viewers, half of all English Canadians watching TV on (Oscar) Sunday saw the broadcast,” Freiman said.
And the commercials certainly paid off, with the company’s website recording a 40 per cent increase in traffic following the awards, a 37 per cent increase in views, a 13 per cent increase in time spent on the site and a whopping 70 per cent increase in first-time visitors.
But those numbers – despite being impressive – pale in comparison to the traffic generated by DLC’s Super Bowl ads.
On that Super Bowl Sunday, DLC noted a 98 per cent increase in web traffic, a 65 per cent increase in page views and 17 per cent increase in time spent on the website.
“With DLC advertising during both the Super Bowl and Oscars, we reached a combined viewership of at least 22 million Canadians,” Freiman said.