CIBC offers top mobile banking experience says Surviscor

CIBC offers top mobile banking experience says Surviscor

CIBC offers top mobile banking experience says Surviscor

Customers of CIBC have the best mobile banking experience in the current Canadian digital banking landscape according to a new report.

Surviscor’s 2019 Canadian Mobile Banking scorCard Review saw CIBC return to top ranking having been overtaken in 2018 by Scotiabank, which slipped back to 11th place this year.

CIBC’s 92% score was closely followed by Tangerine on 90% and RBC at 88%.

The scorCard methodology measured 2600 objective usage-related questions over 300 experience related criteria divided into 23 sub-categories and 5 main categories.

Usage of mobile banking apps is growing especially for everyday banking and payments and also often allow customers to check mortgage and other loan balances and communicate with their lender.

"Our concern is that the firms are relying too much on presentation features at the expense of functionality, something Canadians should pay attention to as Canadians are very fortunate to have some of the best financial service firms in the world and so many choices to consider,” said Glenn LaCoste, President of Surviscor Inc.

2018 Mobile
Banking Experience

1

CIBC

92%

2

Tangerine

90%

3

RBC Royal Bank

88%

4

National Bank

79%

5

Coast Capital Savings

79%

6

Desjardins

71%

7

TD Canada Trust

68%

8

Simplii Financial

68%

9

BMO Bank of Montreal

68%

10

Conexus Credit Union

67%

11

Scotiabank

66%

12

Meridian Credit Union

58%

13

motusbank

58%

14

ATB Financial

57%

15

Alterna Bank

55%

16

Vancity

54%

17

EQ Bank

52%

18

Manulife Bank

51%

19

Blueshore Financial

51%

20

Alterna Savings

48%

21

Motive Financial

43%

22

HSBC Canada

33%

23

Laurentian Bank

18%


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