Sarah Justason of RE/MAX Group Four Realty is part of this year's Real Estate Professional's Hot List.
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RE/MAX Group Four Realty
Fredericton, NB
When Sarah Justason began selling real estate in Oromocto, New Brunswick in 2012, she faced an uphill battle posed by Canada’s Model Town – no billboards allowed.
With no traditional way to market herself, Justason, who began selling for RE/MAX in ’10 in Petawawa, Ontario, had to get creative. She started by branding the tailgate of her husband’s truck, turning it into a moving billboard that would be seen by thousands of military personnel – and a number of past clients – as he performed his duties at CDSB Gagetown. She also went back to a unique and proven homegrown strategy – recipe cards, which feature both a family recipe and a personal note about the recipe’s significance to the Realtor.
“It’s a really soft call to action,” Justason says. “I believe you have to give a little bit of yourself if you’re going to ask for something.”
Fredericton, NB
When Sarah Justason began selling real estate in Oromocto, New Brunswick in 2012, she faced an uphill battle posed by Canada’s Model Town – no billboards allowed.
With no traditional way to market herself, Justason, who began selling for RE/MAX in ’10 in Petawawa, Ontario, had to get creative. She started by branding the tailgate of her husband’s truck, turning it into a moving billboard that would be seen by thousands of military personnel – and a number of past clients – as he performed his duties at CDSB Gagetown. She also went back to a unique and proven homegrown strategy – recipe cards, which feature both a family recipe and a personal note about the recipe’s significance to the Realtor.
“It’s a really soft call to action,” Justason says. “I believe you have to give a little bit of yourself if you’re going to ask for something.”
