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Mortgage Broker News | 21 Jul 2014, 02:14 PM Agree 0
True North Mortgage announced in an official release Monday that it will no longer advertise its rates on
  • Anonymous Broker | 23 Jul 2014, 04:19 PM Agree 0
    Life lesson for Eisner here: Be careful with who you go to bed with, because sometimes you wake up with an STD.
  • Ron Butler | 23 Jul 2014, 04:28 PM Agree 0
    @ Anonymous Broker............ please stay anonymous. Life Lesson for you: on the best day of your life you would not measure up to the heel of Dan Eisner's shoe as far as the mortgage brokerage business is concerned. You should worry about moving your mortgage practise out of your parents basement before you start mouthing off "life lessons" to a Billion Dollar broker.
  • Claudio | 06 Jan 2015, 12:37 AM Agree 0
    It's going to be ending of mine day, but before finish I am reading this wonderful paragraph to increase my experience.
  • M. Robertson | 07 Jan 2015, 02:15 PM Agree 0
    The writing was on the wall when Rate Hub announced that they were creating a brokerage.

    The reality? Rate Hub now has more controls on the consumer experience with their brand, which is not a bad move on their part considering that the consumer will ALWAYS relate their experience to where they first made the inquiry as opposed to who the broker was.

    True North no longer purchasing leads from Rate Hub is not going to hurt Rate Hub, nor will it if any other broker makes the same decision. If anything it will only increase their margins on leads received and allow them to spend more money driving traffic.

    The question should be... with the extremely high overhead and low traffic at the True North stores - how will they compensate effectively? Rate Hub was a big source for them for business.

    The claim of lots of walk in traffic... I have an office that is very close to one of their stores, I walk past it multiple times a day, and in all the years that they have been there, I have never once seen a customer in their shop.
  • Victor Simone | 07 Jan 2015, 02:28 PM Agree 0
    Overhead blows, but True North's retail efforts is really something I enjoy seeing from the brokerage community. It's always risky to go retail, but it has payoffs too.

    If you don't see folks in their stores, does that mean the retail shop isn't working ? Tough to say....this is like going into a store to see merchandise and then buying the item online.

    Every retailer has the same problem, folks look around and then the clients leave. Does it mean that retailers are done for ? Again, not sure.

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