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Time for brokers to choose: Mortgage Summit panelists

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Mortgage Broker News | 01 Jun 2012, 10:10 AM Agree 0
It’s a message that reverberated from one end of the Mortgage Summit to the next Thursday, with speaker after speaker calling on brokers to choose sides – are you focused on service or rates?
  • Louie Bettio, Brand Champion, Mortgage Alliance | 02 Jun 2012, 03:45 AM Agree 0
    A quick congrats to everyone at CMP. This has been a great Inaugural conference. Kudos to all involved. See you next year.
  • Wes | 02 Jun 2012, 07:32 AM Agree 0
    This is a very short article. Am i missing something? Why can I not have great rates and provide amazing, professional, personal service?
  • Jim T.....Advent mortgage | 03 Jun 2012, 07:10 AM Agree 0
    I totally disagree. I provide the lowest rates and fantastic service. This is evidenced by the fact that 40% of my business is repeat clients and referrals from past clients. You can provide both fantasic service and greats. Don't let others tell you otherwise.
  • Ron Butler | 05 Jun 2012, 02:39 AM Agree 0
    I think that a very brief outline of Calum's remarks does a great diservice because there was so much more to what Calum said on several occasions at the meeting. In fact Calum stated several times that rate focus was a completely viable business model, he just did not do it and he presented ideas about a completely different approach with a very specific definition of service that is not what most of us use.

    I concur with Jim that great advice and great service can come attached to highly competitive rates but it is not right to define Calum's very thoughtful presentations in overly narrow terms.
  • Roy G. | 05 Jun 2012, 09:41 AM Agree 0
    I attended the summit and loved it! The discussions were great. The focus that Calum is talking about is in regards to differentiating yourself on service by providing strategies and showing clients that there is more than just rate. Those of you who are so focused on buying down rates are simply a Walmart Broker. Once all you do is buy down rates, you have to do it for everyone because that's what you become known for. You pigeon hole yourself. To each his/her own though. I offer great rates without needing to buy down because I take the time to educate my clients and show them strategies that their bank won't show them, and teaching them to think outside the box. They become loyal because they appreciate learning what others simply won't teach or show them.
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