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'Rate-less' website pays off

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Mortgage Broker News | 16 Nov 2012, 12:00 AM Agree 0
A year after he decided to remove rate charts from his website in favour of “more quality content," a Vancouver broker is billing his increased traffic as proof of a winning strategy.
  • @kiltedbroker | 17 Nov 2012, 04:46 AM Agree 0
    Scott Dawson is the real deal - quality content creation drives quality clients - I applaud your move to remove rates from your site! Love it!
  • Christopher | 17 Nov 2012, 04:54 AM Agree 0
    I've got well over 100 pages on mine, as well as many interactive ones. Rates are just one page of many, and traffic has always been good.
  • Michael Lloyd | 17 Nov 2012, 05:08 AM Agree 0
    Way to go Scott! I haven't had rates on mine for 8 years...never had anyone complain. Why do so many keep them? It just reduces our over all value to the client.
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