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Mortgage Broker News | 11 Aug 2015, 07:55 AM Agree 0
It’s a clear choice that all brokers will someday have to make. Have you made yours?
  • Walid Hammami | 11 Aug 2015, 08:53 AM Agree 0
    So true, just missing one piece..
    It takes time to be recognized as an expert. A good reputation does not happen in 1 or 2 years and does not go very fast either. You have to be patient and strategic. You have to start somewhere so yes you have to start as a prospector (not a crazy prospector though)
  • Ron Butler | 11 Aug 2015, 11:08 AM Agree 0
    I find these kinds of articles laughable. It's always the same tired line: "embrace my system and you too can be a superstar"

    Well I know a bunch of the superstars in our business and there is no "system" going to turn a person into one of them. Just like no amount of singing lessons is going to turn you into Katy Perry.

    All mortgage brokers should strive to achieve expertise in their field for the good of the consumers we serve but RBC is a brand, Apple is a brand, mortgage brokers are not brands.

    Keep on prospecting: hard work always trumps a "system" someone sells you.
  • Layth Matthews | 11 Aug 2015, 03:23 PM Agree 0
    I like the mention of education based marketing as the entry point to positioning.

    I also like the distinction between prospecting and positioning because it feels more professional and sustainable.

    You have to experiment to find a system that works for you. The thing to understand is that any good system will still require you to work it! it's like pancake mix. The ones that require you to add milk and beat an egg are far superior to the ones where you just add water.

    Prospecting with a strong system to capture your leads and generate repeat business is the only way to go. I knew this at the beginning, but it took me 10 years to put my CRM in place. Guess I had to learn it again.

    I'm looking forward to this series of articles.

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