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Mortgage Broker News | 20 Aug 2014, 10:30 AM Agree 0
It may seem obvious that Canadians would jump ship from their current banks if they knew they could save money, but crunched the numbers and discovered just how much savings would be required for the vast majority to make the switch.
  • Ross Kay | 20 Aug 2014, 12:09 PM Agree 0
    Education requires a captive and engaged audience. In Canada for homeowners that is So the question is, now that it is possible to advertise beside those listings at very very very low rates, why are MBs not doing it??
  • Daniel McKay | 20 Aug 2014, 04:02 PM Agree 0
    The best way to win over clients from their bank is to offer value and great service. Most brokers paying to advertise on rate sites don't, and no wonder why they have to undercut rates so much to take business away from the banks.
  • broker | 20 Aug 2014, 08:36 PM Agree 0

    You said "now that it is possible to advertise beside those listings..."

    Which listing? Where can people advertise? Do you have a link?

  • Ross Kay | 21 Aug 2014, 08:38 AM Agree 0
    CREA launched a service to it's members 2 years ago called the DDF. This allows any agent to offer their own website. These sites are allowed to market other services on them.

    Generally these sites are superior to in the display of property and the only contact info is the agent whose DDF site is live.

    MBs need to "partner" or "sponsor" those DDF sites for Agents or Brokerages in that MBs micro-market. Offering local rates and tips on mortgage financing alongside all the local listings.
    These DDF sites are legally allowed to be operated on trademarked domains.

    So simply agree to sponsor those sites. Cost can be as little as $200 per year.
    BTW you also get access to the past client base of the agent brokerage you are sponsoring.
    This is really a quadruple wammy for MBs. The problem as usual no one knows this is possible.

    My name is my url dot com
  • James F. Tracy | 24 Sep 2014, 08:36 PM Agree 0
    Interesting! Maybe Ross is correct... I did not know this!
    James F. Tracy
  • Ross Kay | 25 Sep 2014, 08:26 AM Agree 0
    Look MBs and all service providers necessary to complete the purchase of real estate or maintain it's ownership must understand how little the average real estate agent understands about their own industry because the organizations that are suppose to represent them keep them in the dark.

    In 2014 Canadians are staying in their homes over 12 years before moving. That means an average of more than 3 mortgage renewals before they move. In 2007 they were moving every 9.5 years.

    Ontario was moving every 8.5 years and now over 10.

    MBs wonder if the market is so busy were are the mortgages? You are listening to CREA and TREB instead of knowing the facts.
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