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Call centre competing with brokers?

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Mortgage Broker News | 26 Oct 2012, 09:32 AM Agree 0
One network’s plans to use a rate site to drive business to its call centres – with an eye to passing it along to its members – may be short-sighted, said one leading mortgage professional.
  • Bill Jones | 27 Oct 2012, 03:36 AM Agree 0
    Why is this even "NEWS"? Ron Butler seems to get a lot of press on this site - good for him I guess. What does Ron expect to gain by saying this? Does he really care about Invis/MI brokers or is he just trying to stir the pot? Me thinks the latter. At least he had the decencey to disclose his real name, unlike "BC Broker" on the previous related thread.
  • Ron Butler | 27 Oct 2012, 06:01 AM Agree 0
    Bill, I know a few INVIS / MI brokers and they are smart people that can cetainly take care of themselves and make their own decisions. My point is simply that on the face of it; any statement that 90% of rate comparison site leads will have some impairments and problems that require a mortgage broker to figure out a solution to complicated file is simply not my experience. In fact my experience is the opposite. There are a ton of problems in dealing with rate site leads but qualification for a mortgage is rarely one of those problems.
  • Paolo Di Petta | | 27 Oct 2012, 07:00 AM Agree 0
    This just reinforces the need for an industry wide push away from rate-peddling. As agents and brokers our unique selling proposition is our service, our expertise and our relationships. We need to stop participating in the race to the bottom and instead focus on how we add value.

    The more we try to play their game, the more we lose. Stop validating their commoditization of the industry. The more we try to compete in that space, the more it appears that we acknowledge that rate is the only important thing.

    Will Kanetix take a chunk out of the market? Sure. But rate sites have been around for a long time and the good brokers/agents are still keeping busy. That's because they push their added value, not their rate.

    The way I see it is that for every minute that I don't spend on someone who's ONLY rate-focused, I'm wasting a minute that could be used for a loyal client who needs and appreciates my expertise.

  • Paolo Di Petta | | 27 Oct 2012, 07:17 AM Agree 0
    edit - I meant to say "The way I see it is that for every minute that I spend on someone who's ONLY rate-focused, I'm wasting a minute that could be used for a loyal client who needs and appreciates my expertise."
  • Robert Stanfield, Invis agent | 27 Oct 2012, 07:43 AM Agree 0
    This is nothing personal against Ron Butler as I do not know who he is. My question is the following, why was Ron Butler asked for a comment and not an Invis/MI agent???? I find the author "Nestor Arellano" to be lazy considering he didn't seek out an Invis/MI agent (or 2 or 3) for comment before writing an article about something that directly effects Invis/MI agents. I have found lately that there does not seem to be a lot of positive articles being written on this site, and the depth of information obtained before the articles have been written seems fairly weak also. Better information gathering and reporting is required, not just on this article, but most articles posted on this site. It is becoming to negative.
  • Derek Rowley, RMA | 27 Oct 2012, 01:34 PM Agree 0
    Re: Nestor

    Mr. Stanfield,

    Before you call Nestor "lazy", maybe you should call him first and have a discussion with him. Then you will find out that he is actually the opposite. Talented, hard working and genuine. Sure they have negative articles but there have a lot of interesting articles and not to mention article that stir the pot. Like Invis who has a diversified number of agents, so does Nestor's articles. Just as you do your job to the best of your ability and as a professionl Invis Agent,Nestor does the same, so give the man a break.

    Hey Nestor, keep up the good work buddy. You have my vote.

    Derek Rowley
  • John Dearin RPA,. AMP. | 31 Oct 2012, 12:37 AM Agree 0
    Yep this is side tracking the thread but I have had a number of calls with Nestor, he digs for information. I agree with Derek Rowley, RMA, keep up the good work Nestor, AND Vernon, let`s not forget Vernon
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