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CAAMP lays out SEO ethical rules

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Mortgage Broker News | 18 Sep 2012, 11:00 AM Agree 0
On the heels of a case first brought to light by, CAAMP is now reiterating the rules governing how members can use a competitor’s name to drive traffic to their websites.
  • Kevin Anderson | 19 Sep 2012, 04:50 AM Agree 0
    Interestingly enough, when we did an SEO keyword analysis of CAAMP's own website, we were very surprised by the fact that we found that CAAMP themselves are using SENECA (a school) to drive traffic to their site. Seems to be very similar to what they are preaching is ethically wrong. Here is the info found as kindly provided by several mortgage brokers.
    Seems like a bit of a which hunt, what's the old adage, "Do as I say, not as I do". Go figure
  • Kevin Anderson | 19 Sep 2012, 04:58 AM Agree 0
  • Paolo Di Petta | | @dipettamor | 19 Sep 2012, 07:27 AM Agree 0
    Great point Kevin, I came here to say just that. Jackson Middleton pointed that out on an episode of CanadianMortgageHangoutTV that can be found here:

    Rather ironic that CAAMP is breaking their own rules and doing something they consider unethical. Somehow though, I'm not entirely surprised.
  • haha | 20 Sep 2012, 12:39 PM Agree 0
    Like a bunch of lepers judging a beauty contest.
  • Not A Broker | 21 Sep 2012, 07:56 AM Agree 0
    Rule 1 – Member did not conduct their activities with honesty, integrity and professionalism
    Rule 8 – Member did not maintain standards of honesty, truth, accuracy, fairness and propriety in advertising
    Rule 10 – Member did not conduct their activities in full compliance with federal, provincial and municipal laws

    Wow - what vague, subjective and self-serving rules.

    1# - Be nice!
    2# - Be nice in your advertising!
    3# - Don't break the law!
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