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Mortgage Broker News | 23 Sep 2015, 08:15 AM Agree 0
Brokers are calling on their associations to take their advertising to the small screen to challenge the interest big banks are creating
  • An Idea | 23 Sep 2015, 09:36 AM Agree 0
    I think we do need 2 different associations. For example, CAAMP could focus on promoting the broker channel with government and ALL the banks and CMBA could focus on promoting our channel to the consumer. Each focus does require a specialized skill set. As brokers know, it is not efficient to try to be everything to everone.
  • Bc broker | 23 Sep 2015, 09:44 AM Agree 0
    CMBA does this in BC to promote the MBI designation, and they have been well received by I presume if brokers in other provinces are interested they could contact Samantha Gale or Ajay Soni at MBABC.
  • bob | 23 Sep 2015, 10:32 AM Agree 0
    vast majority of brokers dont work with 20 lenders, so the comercial would be a lie, more realistic if they have 4-5 ledners instead
  • Teresa Richer | 23 Sep 2015, 11:03 AM Agree 0
    Or better still, 1 mortgage broker in a clients livingroom with an obvious 20 lenders standing behind him representing all the lender they represent.
  • Ron Butler | 23 Sep 2015, 12:08 PM Agree 0
    It's funny everyone loves the idea of commercials but I doubt very many would like the idea of the 400% increase in association dues required to fund a large scale ad campaign.
  • Walid Hammami | 23 Sep 2015, 12:37 PM Agree 0
    Wow , I see we are finally waking up. CAAMP cannot unfortunately be lobbying for us anytime soon. They to disclose how much they are getting from the lenders on a yearly basis for the last 10 years. We need to know where they stand. Their advertisement is vague and does not make a difference between a mobile rep and a mortgage broker.

    We need another association. We need some brainstorming here.
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