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Broker maps out new lead gen strategy

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Mortgage Broker News | 24 Apr 2012, 12:00 PM Agree 0
A successful young broker has gone miles further in generating mortgage leads than the competition – becoming arguably the first to set up a call centre in India specifically focused on contacting 15,000 Canadians a day.
  • Jim | 25 Apr 2012, 03:12 AM Agree 0
    I love how people in this industry exaggerate! 14 People making 15,000 calls per day? Let’s do the math: 14 people x 8 hours per day = 112 total men hours per day. So that means each telemarketer will have to make 133 calls per hour to be able to do 5000 calls! Also the other issue is the fact these individuals soliciting mortgages in Canada from Overseas when they are not licensed in any of these provinces!
  • Steve the broker | 25 Apr 2012, 04:06 AM Agree 0
    Way to go Northwood Mortgage..? uh, no thank you... why not offer carpet cleaning services and a newspaper subscription while you're at it..
  • Blair Anderson | 25 Apr 2012, 04:22 AM Agree 0
    She suggested they are working 10 hours per day, so it's a little less onerous at 107 calls per hour?? That's an average of roughly 30 seconds per call. Not sure I like those numbers.
  • Carol Lynn | 25 Apr 2012, 04:49 AM Agree 0
    She calls 15,000 people a day or 300000 people a month (on a 5-day-week) to generate 2 to 3 funded deals?

    If that’s the number of monthly deals she’s getting from these calls, that’s a 0.001% conversion. And since when telemarketing is a good strategy?

    I bet web leads, client referrals and other lead generation strategies which are initiated by the customer have way better conversion rates than this.
  • Nirvina Shamshudin | 25 Apr 2012, 05:09 AM Agree 0
    Its call an auto dialer , and it works for me .
  • Ed Zahodnik | 25 Apr 2012, 05:10 AM Agree 0
    What about the do not call list. Do she not have to have consent from customer prior to phoning them. Is this just throwing (xxxx) at the wall and what ever sicks she gets? What a poor marketing plan and gives the professional mortgage industry a cut above the used car salesperson. Who allowed this to be put as a mortgage broker news tool.
    Where is the editor?
  • Nirvina Shamshudin | 25 Apr 2012, 05:17 AM Agree 0
    the numbers work for me for the last 7 years . i didn't make an offer to anyone else , i do the selling .
  • Donna | 25 Apr 2012, 05:20 AM Agree 0
    I take that to read 2-3 funded deals/day. I'm sure it's working for her if she's been doing it for so long.
  • Nirvina Shamshudin | 25 Apr 2012, 05:42 AM Agree 0
    I do follow all the rules Ed
  • Broker | 25 Apr 2012, 05:54 AM Agree 0
    Hey, at 15,000 calls a day, they will have called every mortgage holder in Canada in 200 days. We should all close up shop as ot looks like she has all of Canada covered. This has to be the dumbest idea I have ever heard of.
  • Agent | 25 Apr 2012, 05:56 AM Agree 0
    How so Nirvana? Do your 15 callers have an up to date 'do not call' list. I think not.
  • Agent | 25 Apr 2012, 06:14 AM Agree 0
    I think you all should focus on your own business and not someone else.
  • Paul Therien | 25 Apr 2012, 06:33 AM Agree 0
    The complications for the do not call list, etc aside - I think that she should be congratulated for being proactive and trying something new. Time is always the true test for how effective it is, but history shows that telemarketing is a highly successful form of business solicitation. It's been proven in our industry that picking up the phone gets results. Sure people might tell you off, but you are not calling for them - you are calling for the two or three people that say yes.
  • Agent | 25 Apr 2012, 07:01 AM Agree 0
    Great Comment Paul. There’s no room for jealousy in this business .
  • Terrilyn Moore | 25 Apr 2012, 07:56 AM Agree 0
    I totally agree, we are working with probably the client's most important investment of their lives and you are telemarketing them. I think that is very distasteful. I myself, have built up my business on professionalism. I might not be a power broker, but my clients are well taken care of and I am making triple the money I made when I worked in a law firm.
  • Agent | 25 Apr 2012, 08:34 AM Agree 0
    I think all of you are too jealous of her , she doing well so suck it up people ,shes not the first one to have a call cantre ,,call you bank and you phone company and ask them where they are.
  • Virtual Mortgage Broker | 25 Apr 2012, 12:10 PM Agree 0
    Well, i like to congratulate her on her system, if she has being doingvforc7 years, im pretty surevher math makes her money.
  • Hamilton Broker | 25 Apr 2012, 11:33 PM Agree 0
    "It's' nice to be nice"! In this day and age, accessing all avenues of opportunities should be commended instead of ridiculed. Might not work for you, or me, but let's not stimy ideas and public disclosure.
  • Kevin J. Power, President Power Mortgages Inc | 25 Apr 2012, 11:55 PM Agree 0
    I understand people wanting to do well in any industry. My own personal feeling about un-invited, intrusive phone calls is not very positive. I must have been one of the first people in Canada to go not he Do Not call list. I truly hope that i do not get a phone call offering this service.
  • Agent | 26 Apr 2012, 12:16 AM Agree 0
    Great- since my number has been on the Do Not Call list for a while, if I get a mortgage telemarketing call, I'll know who to sue :-)
  • Agent | 26 Apr 2012, 01:56 AM Agree 0
    there are other Mortgage Brokers out there doing the same thing how can you brand her .
  • Hal | 26 Apr 2012, 02:02 AM Agree 0
    Hello Nirvina, I hope you are reading this. Can you call me at 1-800-381-4474? I would like to talk about, and get some advice, on how you are doing this.
  • Jake | 26 Apr 2012, 03:59 AM Agree 0
    the comments made by the most of you are so hypocritical and pathetic. Comment boards should be closed off permanently on websites like these. Most of you haven't added anything close to positive to the discussion.
  • agent007 | 26 Apr 2012, 05:01 AM Agree 0
    By the look of the negative comments there should be a few of the haters looking for a new line of work in the very near future..good luck in all you do!!!
  • Carl | 26 Apr 2012, 10:24 AM Agree 0
    Thia lead generation "strategy" is not new news. Brokers tried it more than seven years ago and the biggest barrier was language. If you add the do not call and privacy, it's a waste of time and money.
  • Carl | 26 Apr 2012, 10:30 AM Agree 0
    Language and privacy are the issue. This is not marketing. It's invasion of privacy. If I do not understand the caller on the other end, it's a quick hang up. Who are you kidding? If you like C deals go for it.
  • Michael | 27 Apr 2012, 03:36 AM Agree 0
    It is not invasion of privacy, it is a marketing tool, one that has been used since the inception of the telephone. Telephone marketing may not have the glamour for sales that it once did, but it has always proven to be an effective tool. We don't know how the calls are handled, what is said, etc. It is inappropriate to automatically assume the worst here, and shameful that this broker should be attacked or vilified for doing it. How do you think many of the most successful brokers grew their business years ago? By picking up the phone book and calling people, that is how.
  • MP | 27 Apr 2012, 06:39 AM Agree 0
    I wouldn't be proud of taking work away from Canadians. Shame on you for not using a Canadian workforce.
  • Agent | 28 Apr 2012, 01:06 AM Agree 0
    This is for MR MP , Go tell that to your Bank and all the other big companies that take thier business out of the country .
  • Linda | 28 Apr 2012, 04:04 AM Agree 0
    I don't appreciate getting calls from telemarketers, no one does. So why would I want to engage in a practice that people find offensive.
  • Joseph Hajek | 30 Apr 2012, 05:35 PM Agree 0
    I also make 15000 calls per day... and my conversion is much more than one to two per day, as someone that has been doing this for 11 years Im insulted that you did not put any effort into research. The 15000 calls are made by a predictive dialer not the contat ratio, my call center is located in Canada... we convert 10-20% of the leads generated... we generate aprox 125 leads per day... but we dont deal with canadian mortgages, there is a larger pond with more fish to exploit just south of us. One more thing... you dont have to be a US citizen to be a mortgage broker there ;)
  • Ron Butler | 01 May 2012, 02:16 AM Agree 0
    Although people are entitled to their opinions about telephone cold calling (I am no fan either) the anonymous attacks on a mortgage broker who is hardworking, creative and dedicated to her clients are just wrong.
  • Paul Myers | 24 Jul 2012, 12:27 AM Agree 0
    I think everyone needs to realize that anonymous and jealous comments don't help you. Put your jealousy aside and focus on your business. This broker has done just that and has built a system that works for her. So why are you knocking it? Let the 2-3 funded deals she gets per day inspire you, not make you jealous.
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