Broker news TV

Broker news TV brings you closer to the industry's most influential leaders and thinkers. Click on the videos below to watch the interviews:

Showing 28 - 36 of 87

The Big Story: The most effective social media tool

Brokers are as gung ho about social media and its power to win leads as other salespeople. But which one -- Twitter, Facebook, et al -- provides the biggest bang for a broker's buck? MBN finds out.

Video transcript below:

Reporter:  Tweet, tag, Pin, Update, blog, using social media is now practically a part time job for brokers.  But does all that time online really create genuine leads?  Or is it too much hash tag?
Facebook, Twitter, Linkedin, mortgage brokers feel compelled to be on every social tool to reach the masses.  For all the effort and time, are brokers generating real business?  Real cold hard cash?
Patricia Giankas, Centum Metrocapp Wealth Solutions Inc.
Patricia Giankas:  Yes, we do use all the social media tools, facebook, we have over 1200 followers, Linkedin over 800 and Twitter, 50.  Of all the tools that we have used, Linked seems to be the best.  We have got quite a few leads from Linkedin, there are a lot of more professionals and all the tools are also very good for branding your company.
Reporter:  But is the industry becoming a faceless one with the loss of the personal touch?
Erin Hamilton, Mortgage Specialist, Sherwood Mortgage Group
Erin Hamilton:  I am more old fashioned, where I after I have met someone I might DO a follow up card, I do the birthday card and I try to stay away from e-mails, to remember them as much as possible. Even if you pick up the call and just say hey, I thought of you, if you drop by the house to send a quick text message, people love to be thought of and it’s just touching on that.
  • The Big Story: Lenders and grow-ops The Big Story: Lenders and grow-ops (views 11692)

    Brokers are generally supportive of registering former grow-op properties, but will monolines and banks ever lend on those rehabilitated homes?

  • The Big Story: The Mortgage Summit 2013 The Big Story: The Mortgage Summit 2013 (views 9436)

    Here's the highlights of the 2nd-annual Mortgage Summit, powered by CMP and bringing together more than 500 industry players for two days of professional development and networking.

  • The Big Story: The CMAs take the stage The Big Story: The CMAs take the stage (views 8919)

    Toronto was host to the 7th annual CMAs, theatre-styled gala honouring 21 industry players from brokers to underwriters. Take in the sights and sounds of this extravaganza.

  • The Big Story: Fighting doom and gloom The Big Story: Fighting doom and gloom (views 9452)

    The real estate forecasts of some big players have receive even bigger media attention. That's bad news for brokers sitting on preapprovals. But there is a way to encourage ready buyers into the market.

  • The Big Story: Rate Madness The Big Story: Rate Madness (views 13761)

    When one of the Big Five announced it would match any rate a competitor offered, brokers sat up and took notice, and then they got busy...

  • How to be a disruptive force How to be a disruptive force (views 9352)

    Industry trainer and broker Greg Williamson (Mortgage Professionals Academy) wants brokers to be a distruptive force for change, turning the tables on the banks and the rate wars. He`ll lay out his strategy at the upcoming Mortgage Summit (May 9 - 10) in Toronto during a luncheon workshop open to all registered attendees. For more information on the workshop, visit

  • Mapping out your marketing plan Mapping out your marketing plan (views 10601)

    Mortgage professional Michael Mullis -- the Mortgage Teacher -- is helping brokers master the art of multimedia marketing, with a session at the upcoming Mortgage Summit revealing all the tricks of that increasingly important trade.

  • Benefit from BMO's 2.99 Benefit from BMO's 2.99 (views 10849)

    Brokers weren't impressed by BMO's 2.99 per cent on its 5-year no-friller, says Centum's Paul Therien, but the offer has highlighted the need to provide clients both rate and expertise.

  • Bringing client communication in focus Bringing client communication in focus (views 12431)

    It's not an option, rather a necessity. Still, many brokers haven't yet developed an effective strategy for communicating with clients, says marketing coach Claire Drage, a speaker for the upcoming Mortgage Summit.