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The Big Story: Appropriate dress - style or substance?

Does attire influence a buyer’s choice of broker; and in a tight market, should brokers button up?
Is there such a thing as a dress code for the successful mortgage broker, and does work attire clinch deals? Its style or substance on this week’s Big Story.
 
Video transcript below:
 
Reporter:  Is there a dress code for the successful mortgage broker?  Ahem!  Should there be?  First impressions are important, but does work attire clinch deals?  It’s style, it’s substance on this week’s Big Story.
 
Clients wants brokers to get good deals, not dresses and suits.  That’s the thinking of many in the industry.  But does attire influence a buyer’s choice of broker?  And in a tight market should free spirited brokers button up?
 
James Laird, COO, True North Mortgage
 
James Laird:  When a client first meets a mortgage broker, they are immediately assessing the level of profession and the level of service that they can expect and as much as we may like to admit it or not, the way we look does matter in a client’s first impression.
 
Reporter:  Does dress matter when doing business with family and friends or even acquaintances?
 
Peter Snow, Mortgage Agent, Centum Metrocap Wealth Solutions
 
Peter Snow: I think it should be said when you are dealing with clients, who you have a personal relationship prior to business, specially because you know they know you in a specific way, you know the dealings that you’ve had with them in the past, so when you start off that relationship on a professional note, you want to make sure that you’ve raised your level to what they would expect from any other person who is coming through the door.
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