Broker news TV

Broker news TV brings you closer to the industry's most influential leaders and thinkers. Click on the videos below to watch the interviews:

Showing 64 - 72 of 86

Mapping out your marketing plan


Video transcript below:

Reporter:  Mortgage Broker, President of the Mortgage Teacher and Speaker at this year’s Mortgage Summit, Michael Mullis has had over 13 years of experience in the industry.  A member of the CMHC Broker focus group, this expert shares his insight into how brokers can create a branding strategy that sets them apart from the rest.  

Michael Mullis, President, The Mortgage Teacher
What are some key considerations when developing a market plan?
Michael Mullis:  For one, definitely want to identify your target market.  Know what kind of people you relate to, what kind of people do you easily warm up to and what people  seem to be receiving your information.  It could be younger versus could be older people.  So know your demographic.  With today’s social society and social media spreading as fast as ever, you can take that information, narrow it down, be specific with it and help those people in a local culture, a local area to easily connect and relate to your information.  When people can relate to your information, it’s easier to form RELATIONSHIPS WITH TRUST.  The last thing you want to do is create a brand that doesn’t represent you and doesn’t reflect exactly how you are.  When it comes to the Canadian consumer, they can smell a fake from a mile away.  So you want to make sure you brand reflects you, so you can be yourself within your brand.
What can we expect from your session at The Mortgage Summit?
At my session at The Mortgage Summit, we are going to discuss broadly what a brand is not.  We are going to bring up differences between marketing versus advertising.  We will talk pretty openly on how we developed Mortgage Teacher, how our launch was, some of the things that went wrong, some of the successes and the ongoing learning and all this we are going to tie in how we use social media to help this advance, in local communities and more direct.
  • The Big Story: Collateral charges The Big Story: Collateral charges (views 14595)

    Collateral charges: They're not going away, and brokers will have to adapt, say industry professionals, but are the banks going to make it easier to deal with those onerous mortgages?

  • The Big Story: Attracting new agents The Big Story: Attracting new agents (views 16976)

    Brokers have been hiring new agents from time immemorial, but new pressures around commission splits and training are adding to the challenge. At the CMP Mortgage Summit, The Big Story spoke to industry veterans Gord Dahlen, of Dominion Lending Centres, and Ron De Silva, from RMAI Financial Group for their take on the issue.

  • VIDEO: The 2012 Canadian Mortgage Awards VIDEO: The 2012 Canadian Mortgage Awards (views 16797)

    More than 500 of the industry's best were on hand in Toronto to honour their peers at the sixth annual Canadian Mortgage Awards at The Carlu. A Roarin' 20s theme was the backdrop as mortgage industry leaders were recognized for their achievements.

  • The Big Story: At The Mortgage Summit The Big Story: At The Mortgage Summit (views 14555)

    More than 500 of the industry's best attended the two-day Mortgage Summit in Toronto, which was focused on giving brokers the tools, the insights and the knowledge they need in this dynamic market. That was the collective message of more than 40 speakers on two stages. Find out on today’s The Big Story, on TV, your home for industry news, opinion and analysis.

  • Building a better broker-underwriter relationship Building a better broker-underwriter relationship (views 15826)

    Clear communication between brokers and lender underwriters is the key to ensuring a strong mutually beneficial relationship says Equity Financial Trust CEO and Mortgage Summit panelist Nick Kyprianou.

  • B-side opportunity B-side opportunity (views 14045)

    The increasing amount of B business available is one way for brokers to improve their bottom line, says Home Trust executive and Mortgage Summit panelist Agostino Tuzi.

  • Being more competitive Being more competitive (views 13947)

    The mortgage origination market is only going to become more competitive, says Top 50 Broker and Mortgage Summit panelist Calum Ross, and brokers who don't invest in themselves in order to differentiate their business might not be around for long.

  • Getting SYNCED at The Summit Getting SYNCED at The Summit (views 12847)

    One of the benefits for brokers of attending conferences is the opportunity to meet with others in the industry. With this in mind, Chris Davis, events and conference manager for KMI Publishing, talks about SYNCED a new meeting software being used at The Mortgage Summit to help brokers get the most out their time at Canada’s only independent business event for the Canadian mortgage brokering industry.

  • The future of private lending The future of private lending (views 15716)

    According to New Haven Mortgage president and CEO and Mortgage Summit panelist David Vyner, the outlook for private lending may depend on proposed refinancing rules and their potential effect on home prices.