Broker news TV

Broker news TV brings you closer to the industry's most influential leaders and thinkers. Click on the videos below to watch the interviews:

Showing 82 - 87 of 87

Mapping out your marketing plan


Video transcript below:

Reporter:  Mortgage Broker, President of the Mortgage Teacher and Speaker at this year’s Mortgage Summit, Michael Mullis has had over 13 years of experience in the industry.  A member of the CMHC Broker focus group, this expert shares his insight into how brokers can create a branding strategy that sets them apart from the rest.  

Michael Mullis, President, The Mortgage Teacher
What are some key considerations when developing a market plan?
Michael Mullis:  For one, definitely want to identify your target market.  Know what kind of people you relate to, what kind of people do you easily warm up to and what people  seem to be receiving your information.  It could be younger versus could be older people.  So know your demographic.  With today’s social society and social media spreading as fast as ever, you can take that information, narrow it down, be specific with it and help those people in a local culture, a local area to easily connect and relate to your information.  When people can relate to your information, it’s easier to form RELATIONSHIPS WITH TRUST.  The last thing you want to do is create a brand that doesn’t represent you and doesn’t reflect exactly how you are.  When it comes to the Canadian consumer, they can smell a fake from a mile away.  So you want to make sure you brand reflects you, so you can be yourself within your brand.
What can we expect from your session at The Mortgage Summit?
At my session at The Mortgage Summit, we are going to discuss broadly what a brand is not.  We are going to bring up differences between marketing versus advertising.  We will talk pretty openly on how we developed Mortgage Teacher, how our launch was, some of the things that went wrong, some of the successes and the ongoing learning and all this we are going to tie in how we use social media to help this advance, in local communities and more direct.
  • The Big Story: Housing market snapshot The Big Story: Housing market snapshot (views 13797)

    It’s been an ongoing debate for a while now. Housing bubble – no housing bubble. The latest numbers support the idea that the Canadian housing market will have a soft landing in 2012. In January, CREA reported that sales activity was down for the first time since August of 2011, while prices increased by a modest two per cent year-over-year. Forecasts for economic and job growth going forward vary widely for different parts of the country, meaning some markets may soften while others pick up. For experienced brokers, continuing to work with Realtor partners may be one key to surviving any drop-off in the market. As well, people will continue to buy, refinance and renew. So regardless of what the market may or may not do, brokers need to continue to show clients why brokers are an integral part of the home-buying purchase. On today’s Big Story, we spoke to mortgage broker Paula Roberts and mortgage agent Dena Kakaletris of The Roberts Group-Dominion Lending Centres. Find out on today’s

  • The Big Story: Amortization again? The Big Story: Amortization again? (views 16578)

    It’s becoming a broken record. Consumer debt levels rise and there are calls for the government to tighten mortgage lending. The latest rumour involves the lowering of the maximum amortization from 30 to 25 years. Many brokers disagree with the idea, suggesting 30-year amortizations are largely used to free up cash each month, money often better spent paying down high-interest debt. In addition to amortization rumours, some lenders have recently cut or altered their products for business for self and new immigrants. Some brokers think this may be short-sighted, while others say the industry will adapt, like it has always done. On today’s Big Story, we spoke to James Robinson of The Mortgage Centre-Mortgage Watch Inc., John Panagakos of Dominion Lending Centres-Home Financial Inc. and David Smith of Oriana Financial. Find out on today’s The Big Story, on TV, your home for industry news, opinion and analysis.

  • The Big Story: Fighting 2.99 The Big Story: Fighting 2.99 (views 18233)

    It might have seemed like the end of the world: A competitor offering an unmatchable 2.99 per cent on a five-year fixed. Brokers were understandably concerned about the pressure it would place on them to match the historic low. In the end, it actually helped drive business for brokers, as some reported a relatively brisk demand from preapproved and new clients. MortgageBrokerNewsTV recently spoke to mortgage professionals James Robinson of The Mortgage Centre-Mortgage Watch Inc., John Panagakos of Dominion Lending Centres-Home Financial Inc., and David Smith at Oriana Financial to get their analysis Find out on MortgageBrokerNewsTV, your home for the industry’s best news, opinion and analysis

  • Brokers positive about year ahead Brokers positive about year ahead (views 19996)

    2012 is sure to be another year of challenges for mortgage brokers as they face a flat real estate market, international economic uncertainty and increased pressue from banks and the accompanying low rates. MortgageBrokerNewsTV recently spoke to some brokers at the Mortgage Alliance 2012 Kick-Off Rally in Toronto, including Dan Balfour, Lisette Amalfi, Scott Ede, and Walter and Karen Monteiro to find out how they're going to meet these industry challenges head-on. Find out on MortgageBrokerNewsTV, your home for the industry’s best news, opinion and analysis.

  • Broker Panel: Part III Broker Panel: Part III (views 14512)

    The trend towards efficiency in the industry is one that everyone has an opinion on. It’s just one of the issues in the broker/lender relationship, which drives the industry. In Part III of MortgageBrokerNewsTV’s broker panel, our group of experienced and successful brokers from across the country share their thoughts on this topic, as well as other, such as volume pooling and the broker/underwriter relationship, which has seen much debate in the industry over the past year. In the coming weeks the panel will touch on other mortgage industry hot-button issues. Find out on MortgageBrokerNewsTV, your home for the industry’s best news, opinion and analysis.