Bringing client communication in focus
It's not an option, rather a necessity. Still, many brokers haven't yet developed an effective strategy for communicating with clients, says marketing coach and broker Claire Drage, set to speak at the Mortgage Summit, May 9 - 10. For more info, log onto www.themortgagesummit.com
Video transcript below:
Reporter: Claire Drage, CEO and Founder of The Lion’s Share Group and Speaker at this year’s Mortgage Summit has had years of experience in the field as both an Agent and a Lender. This week she shares her insight into developing an effective communication strategy that ensures brokers can rise to the top and the challenge of winning new referrals.
Claire Drage, CEO, The Lion’s Share Group
How can mortgage brokers improve their communication strategy?
Claire Drage: Mortgage brokers can increase their communication strategy by least having a strategy and a plan. We all know how important it is to communicate with our clients, not only pre-closing but post closing as well. BUT WE ACTUALLY HAVE TO DO IT.
We know it’s important to send variable rate updates 8 times a year, do an annual mortgage check up, pick up the phone and actually call your client but not just have the strategy, actually do it. Have it in your calendar, have it as a task, as an activity, because it doesn’t matter how many times we are told what we need to do, if we don’t do it, you won’t get the referrals from your existing clients and they won’t remember you exist.
What can we expect from your session at The Mortgage Summit?
Claire Drage: What brokers can expect from our session at The Mortgage Summit is how to build a very strong relationship with your clients. It’s about building layers of communication, adding value and relationship. So that is a very thick relationship you have and loyalties grow. It stops an existing financial institution or a new one eroding into your relationship, these layers create loyalty between you and your client to enlist referrals and repeat business.