Really? Bloomberg Weekly Did What?
One leading mortgage marketing coach suggests brokers employ a similar strategy recently used by Bloomberg Businessweek: Pattern interruption.
Catching 'cold clients' on your hook
Referral clients reign supreme, with a growing number of industry players now refusing to take cold calls.
Brokers on dealing with rate hikes
TD has now joined the increasing number of lenders pushing up fixed rates – a trend expected to see even seasoned brokers return to chasing down leads but also to deepening their value-add beyond basis points.
The medium is the message at today's Mortgage Summit
The opening keynote message for brokers at today’s Mortgage Summit was the need to balance creativity, technology and profit to define success.
Breathing life back into the B.C. market
Guaranteeing value for nervous West Coast homebuyers has transformed a market mired in a glut of inventory into the goose that laid the golden egg for one B.C. broker.
Broker, meet your Frenemy, Rate Site
Sure, brokers may have lots of dark feelings about these comparison sites, writes industry vet Ron Butler, but here is exactly how they can turn that foe into friend
How to be a disruptive force
Industry trainer and broker Greg Williamson (Mortgage Professionals Academy) wants brokers to be a distruptive force for change, turning the tables on the banks and the rate wars.
He`ll lay out his strategy at the upcoming Mortgage Summit (May 9 - 10) in Toronto during a luncheon workshop open to all registered attendees.
For more information on the workshop, visit www.themortgagesummit.com/workshop.
Battle back against rate sites, analyst urges
Don’t obsess over the disruptive nature of rate comparison sites, says one industry analyst and speaker for the upcoming Mortgage Summit – instead create your own disruption and make your own waves in the channel.
Who gets the bill for broker ad campaign?
Merix head Boris Bozic has joined the growing number of mortgage professionals endorsing the idea of a national advertising campaign, specifically focused on hawking broker wares to the largely uninformed consumer. That’s even as others look to mono-lines themselves to foot the bill.
Ad increase bolsters network's book
A national broker network is crediting a 20 per cent jump in its advertising budget for a double-digit spike in business – even as new home sales slip.