DLC quantifies Super Bowl ad success
Dominion Lending Centres just released its 2013 spring advertising fund update, and the numbers from that Super Bowl commercial appear to be, well, super.
Brave brokers enter the Dragons' Den
Dragons’ Den on CBC will welcome DLC’s Jay Seabrook and Kevin Cochran this Sunday, pitching their already successful EnRICHed Academy tutorial package.
Network uses Home Show to build brand, broker awareness
Gary Mauris is billing Dominion Lending Centres’s sponsorship of three of the largest home shows in Canada as a profile boost for all brokers, and not just his members.
DLC offers branded credit cards
Some say it’s a bad idea, other say it makes perfect sense. But last week, Dominion Lending partnered with Visa to become the country’s first mortgage company to launch its own branded credit card program.
Mauris spearheads anti-bullying program
Police in Port Coquitlam will soon have new powers to deal with bullies, thanks to a program spearheaded by Dominion Lending Centres president Gary Mauris and the city’s mayor, creating B.C.’s first anti-bullying bylaw.
O'Leary exec on angry brokers: 'I love it'
Gary Mauris and others characterizing Kevin O’Leary as a direct challenge to the channel may have it right after all, with the president of O’Leary Ventures rejoicing in the “ruffled” feathers of “competitors” – i.e., brokers.
Eisner applauds Mauris might & O'Leary exit
He may be one of the industry’s most ardent supporters of the free market system -- and a former contestant on Dragons’ Den -- but a leading Calgary broker is thanking Gary Mauris for confronting Kevin O’Leary’s “supreme case of bad etiquette.”
O'Leary keynote axed
Brokers have spoken, and now CAAMP has listened, announcing Kevin O'Leary has withdrawn plans to address the Mortgage Forum.
DLC nixes sponsorship of O'Leary at CAAMP
Dominion Lending Centres has jettisoned plans to sponsor Kevin O’Leary’s appearance at CAAMP’s upcoming Mortgage Forum, its president citing the Dragon’s new mortgage business and the direct competition posed to brokers.
Brokers win unsecured credit card program
Brokers are gaining an extra revenue stream with an unsecured credit card program Dominion Lending Centres is ready to drop next month, according to the mortgage broker network.