TV commercials and bus stop bench signs haven’t gone the way of the dinosaur, but social media is proving to be a much richer vein to mine for brokers and lenders looking to promote the business
A recent lender acquisition has renewed concerns that more amalgamation could be in store, and brokers fear it could be a big bank doing the buying
One broker is calling for more transparency from the industry’s national association around its funding sources
Despite general optimism about a recent acquisition, some brokers are lamenting the sell-off of a broker-owned bank
Home Trust’s acquisition of a Schedule I bank may signal the return of the old glory days for brokers who yearn for more-competitive rates
Big banks continue to undercut their own broker partners by offering proprietary mortgage products exclusively in-house
Online rate sites have called the death knell for the broker channel – but brokers are turning the tables and using the Internet to their own advantage
Brokers have long argued the barrier to entry for the industry is too low, and the Home Trust suspension of 45 brokers is further proof that a more stringent licensing process is required.
It’s a tactic that lenders – and their underwriters – may not be too keen to implement, but one broker is suggesting his lender partners take a page out of the bank playbook.
Broker networks are recognizing that online engagement is resonating with clients, with a focus on creating personal relationships – and they are becoming more proactive in that engagement.