Network uses Home Show to build brand, broker awareness
Gary Mauris is billing Dominion Lending Centres’s sponsorship of three of the largest home shows in Canada as a profile boost for all brokers, and not just his members.
DLC broker to other networks : Advertise!
One DLC broker feels everyone in the channel won with those Super Bowl ads and is asking other broker networks to step up with their own consumer-focused advertising meant to lift the profile of mortgage professionals.
DLC Super-sizes its advertising
Brokers and marketing experts, alike, are now trying to gauge the impact of Dominion Lending Centre’s Super Bowl ads.
Brokers channel pumps $1.2 million into charity
Growing originations wasn't the only focus of brokers this year, with their collective efforts for charity surpassing last year's grit, determination and, indeed, generosity.
DLC offers branded credit cards
Some say it’s a bad idea, other say it makes perfect sense. But last week, Dominion Lending partnered with Visa to become the country’s first mortgage company to launch its own branded credit card program.
The Big Story: Brokers offering unsecured credit
Brokers may have qualms about unsecured credit and the banks that provide it, but how do they feel about offering those credit cards themselves?
Brokers call for "collective" monoline ad campaign
MonCana’s campaign to promote brokers has renewed calls for other mono-lines – as a group, this time -- to mount a nationwide blitz geared toward promoting the channel.
O'Leary keynote axed
Brokers have spoken, and now CAAMP has listened, announcing Kevin O'Leary has withdrawn plans to address the Mortgage Forum.
DLC nixes sponsorship of O'Leary at CAAMP
Dominion Lending Centres has jettisoned plans to sponsor Kevin O’Leary’s appearance at CAAMP’s upcoming Mortgage Forum, its president citing the Dragon’s new mortgage business and the direct competition posed to brokers.
Don Cherry, Dominion Lending hit the ice for kids' charity
Don Cherry is lending his star power to a brokerage's youth hockey game fundraiser today, an event aimed at raising money for a school meals.