Office address: 7326 10th Street NE, Suite 310 Calgary, AB T2E 8W1
Website: www.amba.ca
Year established: 1975
Company type: non-profit organization
Employees: 9
Expertise: mortgage expertise, consumer education, member advocacy, mortgage brokers, mortgage education, professional association, and mortgage brokerage
Parent company: N/A
CEO and key people: Mary Swaffield, CEO
Financing status: -
The Alberta Mortgage Brokers Association (AMBA) is a non-profit organization representing the interests of mortgage brokers within the province. AMBA has been a consistent voice and advocate for mortgage brokers across Alberta since 1975. It engages with its members, various government agencies, and other regulatory bodies to uphold the highest standards in the mortgage industry in Alberta.
Since its inception in 1975, AMBA has been at the forefront of representing Alberta's mortgage brokers. As a registered non-profit under the Societies Act, it operates with a governance structure led by an elected Board of Directors. Membership, open to mortgage brokerages and industry partners, has been instrumental in AMBA's sustained influence and advocacy in the mortgage sector.
Here are some of the services and offerings of Alberta’s association for brokers:
AMBA fosters a culture rooted in ethical, respectful, professional, transparent, and inclusive values. These principles guide their mission and vision, ensuring that mortgage brokers are recognized as trusted professionals in the financial sector.
Mary Swaffield is a dynamic leader whose vision and expertise have significantly contributed to the association's growth and influence in the mortgage industry. Her leadership is characterized by a commitment to advancing the interests of mortgage brokers and enhancing the industry's standards.
Swaffield is one of Canadian Mortgage Professional’s Women of Influence 2023.
AMBA is as dedicated as ever to advancing Alberta's mortgage industry. With a strong foundation in advocacy, education, and community engagement, the association remains a cornerstone of the mortgage industry in Alberta and the rest of Canada.
The popular female-focused industry group is getting together in Jasper to honour some of the industry’s most inspiring women
It’s time for the mortgage industry to put aside its differences and find its voice, writes Paul Therien
Over two years of discussion has resulted in the formation of the Canadian Mortgage Brokers Association – a national group bringing together provincial players.
A more cohesive broker voice may soon be realized, with The Alberta Mortgage Broker Association (AMBA) announcing Tuesday it is working closely with other provincial bodies and regulators to ensure better coordination among the various organizations.
The Alberta and B.C. mortgage brokers associations announced yesterday they are establishing a Western Canadian education platform for members.
AMBA and IMBA have come together in a partnership to strengthen support and educational opportunities for their members – but also with the potential to better market mortgage brokers.
With a spate of E&O claims pinned to private lending deals, brokerages are increasingly straying from their association-endorsed insurers and, as Vernon Clement Jones finds out, shopping around for the best rates, wherever that search takes them
The Mortgage Revolution is gaining momentum, with the man behind the grassroots campaign pointing to a Calgary meeting bringing together mortgage professionals and lenders to address industry shortcomings and challenges.
AMBA’s new president is pledging to grow consumer awareness of broker services at the same time strengthen the organization’s ties to industry associations outside Alberta – both ways of overcoming stagnant broker market share.
A seasoned Alberta broker is pointing to increasingly “low valuations” since new mortgage rules were ushered in, concerned appraisers for default insurers have gotten ahead of themselves and any future correction in the housing market.
