The country’s largest newspaper publisher is taking on RateSupermarket and other online lead generators, launching its own rate comparison site, largely based on broker buy-downs.
ComparaSave, owned by Insurance Hotline – a Torstar company – launched last month and offers the same kind of rate comparison features as more-established players RateHub and RateSupermarket.
It also hawks the same service for rate shoppers looking for insurance of all stripes.
Still, its mortgage offerings are grabbing broker attention, signalling the increased willingness of many industry professionals to use rate sites to generate leads.
“I’ve been up a very short time, so I can’t really say how effective it is yet,” said Manzeel Patel, a broker with Everything Mortgages, now using the Torstar site to offer 2.69 per cent on a three-year fixed. “I’ll have to give it more time.”
Other brokers on the site are now offering 2.75 per cent on a five-year fixed.
The site has already won editorial coverage in the Toronto Star, a media connection expected to handthe site a competitive edge over an increasingly wide field.
Those sites as a whole continue to act as a lightning rod for mortgage brokers concerned other professionals are undercutting the value proposition of all mortgage brokers at the same time erode commission expectations.
Most rates are effected through broker buy-downs, with an increase in volumes meant to compensate for the loss in compensation on any one individual deal.