Sears Canada selects Mortgage Alliance

Sears Canada selects Mortgage Alliance

Sears Canada selects Mortgage Alliance

This month will see one of Canada’s largest retailers offer its customers mortgages as part of a new financial arm and those mortgages will be managed by Mortgage Alliance Canada.

Sears Financial will begin to offer a complete portfolio of home financing products, including mortgages, home equity line of credits, debt consolidation and home renovation loans to its customers in Ontario and has selected MAC as its new mortgage partner.

Michael Beckette, Mortgage Alliance President and CEO said that he was thrilled by the opportunity to work with Sears Financial and help the company build a successful real estate and mortgage services division.

“Sears is an iconic Canadian brand and offering their customers real estate and mortgage service division is a logical evolution for Sears Financial,” he said. “This is a triple win; for Sears, Mortgage Alliance and the Canadian mortgage broker industry. Sears is one of the most trusted and respected brands in Canada and they chose Mortgage Alliance.

"This confirms our position as the industry leader and ... benefits every Mortgage Alliance professional across Canada.”

Sears Canada is also shedding light on why it went with MAC at a time when all networks are looking to establish partnerships that elevate their profile and help drive consumer awareness.

“The review and competition process was effective in allowing us to determine that Mortgage Alliance would be the most suitable organization with which to build a relationship in the mortgage service arena,” said Vassil Chalashkanov, divisional vice-president of retail banking & insurance for Sears Financial. “We believe they can bring invaluable insights and equity that will benefit Sears and, more importantly, our customers.”
 

28 Comments
  • Mortgage Guy 2012-05-17 1:22:39 AM
    No need to pay for your clothing at Sears, just finance them into your home! It's things like this that make the mortgage broker industry look bad. You even have Harold the jeweler giving out mortgages. Who's next? The Bay, Shoppers Drug Mart? Is it just me, or do other Mortgage Professionals feel the same way about this?
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  • Jim T.. Advent Mortgage 2012-05-17 1:47:01 AM
    Good on you Michael and TMACC. This business is all about distribution and this is forward thinking on your part. Not only does it elevate the perception of brokers in the consumers eye, but it also creates more flow-through for your firm. Good job!!
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  • Bill 2012-05-17 1:52:53 AM
    Sears? its a dying dog, the only people that shop there are people 70 and older.
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