A rising lender in the channel has launched a loyalty program for brokers, tying new minimum volume requirements to a slew of value-adds for its best partners.
Affinity loyalty program empowers our loyal broker partners to achieve more personally and professionally,” says Suzanna Stefanec, the vice president of National Sales and Products for Radius
Affinity recognizes loyal brokers for their support by awarding them with greater rewards and enhanced Discount and Reward Points to allow them to be more competitive.”
“We have never had a loyalty program previously and our new Affinity loyalty program does have minimum volume requirements at each status level for a broker to receive benefits,” Stefanec told MortgageBrokerNews.ca.
Affinity is built on the existing Radius
Points program, but offers enhanced rewards and services for brokers that meet minimum threshold levels to qualify for Radius
Affinity Gold and Radius
Affinity Platinum. Radius
Affinity offers enriched service levels such as dedicated underwriting and priority service.
The promise of preferred rates is also a carrot that is dangled for brokers who choose to participate in the program.
“One of the many status benefits is converting reward points to discount points, as well as an additional 25,000 in bonus discount points for platinum status for every $10MM funded, all of which empowers our brokers to provide preferred rates if required,” says Stefanec.
Brokers can use the Radius
Reward Points as travel vouchers or on pre-loaded visa cards for clients, referral sources and personal use. Radius
Discount Points can be used to offer cash back and buy down interest rates. The program is available to Radius
approved mortgage brokers across Canada when they meet minimum funded requirements.
“We understand the importance of a true partnership. When our business grows as a result of loyal brokers, we want to share our success with them,” says Stefanec. “The Radius
Affinity loyalty Program gives Brokers a competitive advantage in an ever-changing marketplace and gives them flexibility in how they want to run their business."