“I believe there is still room to innovate on the product side. I think there are opportunities for lenders to come up with new products, new features and new functions of products to provide a competitive edge,” he said. “Product innovation is one of them.”
Whyte was appointed to the post mere weeks ago. He brings with him vast experience on the banking side – having held a number of management positions with CIBC – as well as expertise gleaned while working for D+H.
He has seen the business from all angles, which will certainly aid in his work trying to position Home Trust
as an even stronger partner for brokers.
Whyte also hinted at some things Home may be focusing on.
“Continuing to invest in technology and workflow so the [brokers] can maintain high turnaround in service” is another thing small lenders can do to excel, Whyte said. “I also see opportunity in partnership. I don’t think the lender serves the broker or the broker serves the lender. I think they can partner and provide solutions to provide customers’ needs.”
Watch out for the next issue of CMP, which will feature an in-depth profile on the industry’s newest lender executive.
Chris Whyte was recently appointed to the chief operating officer at the lending juggernaut, and he has some ideas about how channel lenders can better serve their broker partners