Ord parts ways with Invis/MI

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Invis/Mortgage Intelligence is now confirming the departure of Bob Ord  from the CEO position he only just assumed in June.

“Invis Inc. regrets to announce that Bob Ord, CEO, is no longer with the company effective immediately,” reads a statement sent to MortgageBrokerNews.ca Thursday.  “Invis wishes Mr. Ord well in future endeavours and thanks him for his past contributions."

At the same time, the company is announcing Cameron Strong, current EVP and CFO, has accepted the position of CEO of Invis/Mortgage Intelligence effective immediately.

The Ord move took industry veterans both in and outside the organization by surprise Thursday as they reflected on contributions spanning almost 40 years.

The departure from Invis-Mortgage Intelligence marks his second from the company he helped to start in 2000.

His return in 2012 was billed as a way of leveraging his experience and helping grow the company’s position in the industry it once commanded.

"Bob Ord was a founder of Mortgage Intelligence; he is also an exceptional leader, and is arguably one of the most influential business builders in the industry," said Strong back in 2012. "Bob is visionary and has helped shape the mortgage brokerage industry here in Canada."

It was in 2011 that Ord left his position at the helm of Mortgage Architects, a firm he also started five earlier.

He later told CMP that there was a difference of philosophy between him and the then-head of Pacific Mortgage Group, MA's parent company.

Details around the Invis/MI departure haven’t yet emerged, although friends in the industry are lauding Ord’s contributions.

Among innovations he’s been credited for is the creation of POINTS and basisPOINTS systems at FirstLine and the development of Filogix.

At Invis/MI, he spearheaded the launch of a partnership with rate site Kanetix meant to help both the company and its mortgage professionals better tap the online market.


  • Denham on 2013-03-28 9:41:51 AM

    Great guy and a great leader.
    I can't wait to hear what he's up to next...

  • John on 2013-03-28 10:25:37 AM

    I'm with you Stan. I've heard lots of negative comments about Bob over the years and when I met him I wasn't impressed. How do you spell EGO!

  • Joe the Broker on 2013-03-28 11:46:01 AM

    anyone know why he left? again?

  • Carlo on 2013-03-28 1:06:28 PM

    What goes around comes around. Someone finally woke up and realized that the industry needs new blood. Quite the resume just not for today's environment.

  • Donna on 2013-03-28 2:30:46 PM

    I worked with Bob for over 15 years and found his style , to the point and honest. No fluff and this is what the industry needed. How did Bob attract so many top Brokers back to MI? Business is not personal, this is a tough business and we need tough people. Do we have the right people left? Time will tell.

  • Donna on 2013-03-28 2:37:10 PM

    I find it funny that people are saying we need New Blood. New Blood is not going to change Lenders Business Model. There is only so much Volume Bonus available. Accountability is going to change this business and the New Blood that I have seen is not keeping up with Accountability. Number of feet on the street attitude has got us to where we are with lenders and consumers. Is the New Blood just about Greed? The lack of Professionalism displayed in the comments and the one removed is a sign that maybe there is not enough true business people in this industry.

  • Carlo on 2013-03-28 6:59:05 PM

    This has nothing to do about dollars, but rather what is good fo the industry. All to often we rely on the old guard and what they have learned through the years. Today we need transarancy and we need to deliver what we say we are goinfg to deliver. Some of us go from one brokergae to another thinking the grass is greener on the other side. Micro management only gets you so far.

  • Steve on 2013-03-29 7:01:44 AM

    Gary, You forgot Art Trojan

  • Chris on 2013-04-01 9:27:55 AM

    Glad he's gone from MI. Only met him once, and that was more than enough.

  • Michele on 2013-04-03 11:52:42 AM

    I have had my disagreements with Bob but lets give credit where credit is due ! He is a strong business man who deserves to have ego he earned it !!

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