Centum may be tipping its increasingly strong hand to competitors in announcing a first-ever national conference focused on better connecting a significantly expanded broker base.
“We already host several regional meetings with our network and franchise owners each year, and they’ve been very effective,” Paul Therien, director of Business Development at Centum Financial Group, told MortgageBrokerNews.ca. “But this year, after much consultation with our members, we’re moving to a national conference, given our size and growth, as a way of better connecting some 260 franchises and 2,973 agents and brokers, but also as a way adding to the already very high value we offer them.”
The March 2 event in Toronto will bring together most of those players, drawn from across the country. And, like similar conferences at other broker networks, will focus on arming attendees with the professional development and team-building tools they’ll need to cement success, said Therien.
The conference will also offer the requisite face time with lenders and other Centum partners like Century 21, although their presence is by invitation only.
Where it departs from some of those other conventions – in Nevada and the Caribbean – is in Centum’s very deliberate decision to keep the inaugural event in Canada.The company is also limiting it to one day in consideration of the increasingly tight time constraints of brokers actively looking to grow originations in a slower market.
“We have the most beautiful country in the world,” said B.C.-based Therien, “and we firmly believe as a national company we have an obligation to support Canadian businesses and convention spaces.”
Centum is also coalescing its broker and agent base on one national charity, using the conference to formally introduce The Children's Wish Foundation of Canada as the recipient of the network’s largess.
Brokerages and superbrokers are increasingly relying on that good work to better connect them to their communities and to grow individual and industry name recognition among consumers.
The Centum move, along with the conference, is really about positioning the company for future growth of its members well beyond the volatile short-term, said Therien.
"Through our innovative offerings, we are committed to helping everyone achieve their financial dreams, whether that’s our individual franchise owners, our agent network, or their clients,” he told MortgageBrokerNews.ca. “Brokers have to make a change and deepen our value proposition to the public or we go back to where we were 25 years ago.”