More options for brokers with lender expansion

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Brokers across Canada will have even more funding options, following the announcement that one major lender is expanding its network.

Canadian First Financial announced Thursday it will add 13 Canadian First Financial Centres (CFF Centres) across the country. The expansion will bring the number of retail banking locations in Canada to 31.

“Mortgage professionals in Canada are excited to do more than mortgages and act as trusted financial advisors by assisting with additional banking and financial service needs through CFF Bank,” said Peter Vukanovich, President & CEO in an official release. “Our suite of personal banking, deposit and mortgage products are empowering mortgage professionals across the country to start new conversations and create a solid foundation to build their business for today and tomorrow.”

The expansion comes at a time when brokers are facing increasing pressure from the banks, who are able to tie their mortgage products to other financial services. And now there will be more options for brokers to offer diversified products through CFF Banks’ growing number of locations.

“Launching our CFF Centre has empowered our team to go beyond the mortgage transaction. We have seen success in acquiring new relationships while creating stronger ties with existing ones,” Ken Lindsay of Mortgage Financial Corporation said. “Access to CFF Bank products like the EASYONE Account help us differentiate ourselves and plant the seeds that will continue to grow our business in the future. CFF has complimented our mortgage business in more ways than one."

The Company announced these new mortgage industry players as CFF Centre Owners:

In Western Canada:

Mark Smith, Lekie Chand & Natalie Rivas – A Better Way, Surrey, BC
Michael Lloyd – Canadian Mortgage Experts, Cloverdale, BC
Megan Lemay & Daina Stringer – HT Mortgage Group, Grande Prairie, AB
Jason Humeniuk, Gaby Olson & Shelley Rosner – Hilltop Financial, Langley, BC
Eric Coching, John Gallo & Rob Smith – Coching Mortgage Corp, Victoria, BC
Jim Black, Derek Loose, Chase Cooper, Shaun Serafini & Graham Reimer – Mortgage Excellence, Lethbridge, AB
Laura Sawatzky – The Mortgage Group, Okotoks, AB
In Eastern Canada:

Ken Lindsay – Mortgage Financial Corporation, Hamilton, ON
Vince Tarantino – Tarantino Financial Group, Woodbridge, ON
Sarah Makhomet – Mortgage Village, Mississauga, ON
Daniel Natareno  – 4D Financial, Oakville, ON
Rick Morgan, Stefan Krepski & Po Krepski – Capital Mortgages Inc., Ottawa, ON
Roy Singh & Christina Singh – Discount Mortgage Canada Inc., Kitchener, ON

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  • Debbie on 2015-02-13 12:32:26 PM

    nice! correction, Lethbridge Alberta, not BC.

  • Shaun Serafini (@mortgagepro10) on 2015-02-13 12:46:10 PM

    Great catch Debbie! Even I missed that first time through lol.

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