Last year’s top broker steps aside, wants someone else to win

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This may be good news for some of you, but one of the more controversial and successful brokers in the channel has decided that he won’t put his name forward for CMP magazine’s Top 75 broker list this year – not because he doesn’t have the numbers, but because it would be like comparing apples to oranges.
“We clearly run a different model than other brokers and as a result it could be considered comparing apples to oranges,” says Dan Eisner, the president of True North Mortgage. “We had a very strong 2012 and this may only aggravate other brokers already on the list.”
Eisner took top spot last year with a funded volume of $412.8 million on 1,365 funded deals – head and shoulders above his closest competition, Gord Pipkey of Verico Realmortgage Services who made $239.2 million on 712 deals.
Although Eisner says his model is different from the typical mortgage brokerage, he is quick to point out that he is definitely NOT using typical big bank mortgage specialists.
“To be clear, we don’t have commissioned mortgage specialists as many banks do,” Eisner told MortgageBrokerNews. “All our employees are salaried.”
CMP magazine has been calling for broker submissions for its ranking of Top 75 Brokers by funded volume for 2012. To be eligible, all the figures must be supplied by you, the broker/agent, via electronic survey – and that all deals must have been personally sourced and originated by you.
The deadline for submissions closes June 21. You can click here to learn more.
Sales figures must be broken down by the relevant lender, and should include a contact name and telephone number for each representative of those institutions. CMP reserves the right to contact them and the broker network to confirm figures. 
But, the real question is: with Eisner out of the running, who does he think will be this year’s top broker?
“I have no guesses,” he laughs.
  • Ron Butler on 2013-06-19 10:20:49 AM

    Before someone jumps in on the comment board to suggest Dan's business is down and that is why he has decided not to participate. Please pass on that idea.

  • Not Achance on 2013-06-19 12:18:24 PM

    Any way to get your name in lights...good move Dan...

  • Ron Butler on 2013-06-19 12:38:50 PM

    I should have said.......... wrong idea.

  • John Dearin on 2013-06-20 2:13:58 AM

    All due respect to Dan for who he is and what he has accomplished, but based on the rules, he should only be reporting on the deals that he actually worked, not those that his employees (agents) worked. I can't include the deals my agents worked even though the commission was paid to me, then I paid the agent his/her cut.

    My understanding of the rules are as follows

    "Please note that your volume submission must only include deals you personally generated and for which you alone received commission (Pay). It’s okay if someone else helped you process the deals, but no one else should have been paid commission (pay) on these deals.

    The big question is, based on the rules, Should Dan have been #1 last year. If he is number one, when did he get a chance to eat, let alone sleep. 1,365 deals generated by himself...4 deals a day 7 days a week???

  • Jim T Advent Mortgage on 2013-06-20 5:58:56 AM

    With all due respect, I wholeheartedly disagree. Eisner should be on the list as all the deals generated by TN were in fact generated by Eisner and his business. Those are his storefronts, his print advertising, his google ads, and his money spent on rate sites. He generated those deals with his business. Plain and simple. His staff is there to just process the leads that come in. This is no different than other brokers with admin staff to help process the deals that they generate. John Dearin, the difference in your business is that it is your agents that generated those leads, NOT you. You are just the broker taking your cut and passing the commissions along to the agent. Those leads belong to your agents and not you. This is a fundamental difference. Dan should be on!

  • JP future broker on 2013-06-20 7:10:52 AM

    I completely agree with Jim

  • Alli Smokenmirrors on 2013-06-20 7:13:24 AM

    can the contest regarding who does what and reward the firm for their incredible numbers!

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