It is all about broker apps, not billboards

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Anyone with a smartphone has an app that they find invaluable; one Canadian company is designing apps specifically for mortgage brokers and real estate agents.
“We see the need for mortgage brokers to market their own custom mortgage apps to their existing and new clients, especially GenY,” says Ben Salami, CEO and founder of Bendigi Technologies Inc., “and we have addressed this need.”
The app is part of a concerted effort “to further evolve finance with technology, fintech,” says Salami. “We’re helping the brokers to compete with larger organizations who pour millions of dollars into tech. We actually make it affordable.”
Bendigi has built apps for mortgage heavyweights like Colin Bruce of Dominion Lending Centres, Ron Butler of Butler Mortgage, Greg Martel of DLC, James Loewen of Loewen Group, and Mortgage Intelligence the LA Mortgage Team.
“We’ve created apps for real estate agents as well,” says Salami. “For Alex J. Wilson, who is in the top 1 per cent in condo sales in Toronto, and for Bloom Real Estate – women helping women to buy and sell real estate.”
“You need more than billboards to compete in today’s market,” says Salami. “You need apps. Everywhere you look, people are on their phones. Mobile advertising will soon overwhelm all traditional advertising and marketing strategies. It can mean the difference between success and obscurity.”
Bendigi Technologies Inc. is a boutique software development firm based in Toronto, Ont. that is primarily focused on mobile application development for the financial industry. Founded in 2013, Bendigi currently operates 25 apps for business of all sizes in the mortgage, real estate and insurance sectors.
Another app that is consumer-facing, the Canadian Mortgage App, helps consumers estimate realistic monthly homeownership costs, says Salami, reflecting the public appetite to start their mortgage search not only the internet, but from their smartphones.

“Its success on iOS, Android and most recently the BlackBerry platform has emerged organically,” says Salami. “We spent a lot of time perfecting this app, because it is where Generation Y is looking when they want a mortgage or insurance quote.”

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