Innovation spurs growth of mortgage channel

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“The franchise conference is really where new ideas are conceived and new initiatives are launched that change how the organization looks like and impacts the brokerage industry as a whole,” says Michael Beckette, CEO Mortgage Alliance. “(It is) one of my favourite events that I believe is integral to our organization’s continued success.”

The 2015 Mortgage Alliance Franchise Conference was held in Ochos Rios, Jamaica, during the first week of October, an annual gathering of the organization’s partners to discuss plans, processes, industry trends and the launch of new initiatives.

This year’s theme was “Planning for Your Future,” but the true surprise of the conference was the announcement of the education series “Mortgage Dragon,” offering a certificate in Entrepreneurship from the Dragons’ Den School of Business.

“We are institutionalizing the mortgage industry by providing training specifically in entrepreneurship in conjunction with the brand most recognized for entrepreneurship in many countries,” says Beckette.

The mortgage channel has seen a 15% year-over-year growth, with Mortgage Alliance experiencing a robust 35% growth during the same period.

Some of the new services to be offered to the company’s franchise network include Money Market, which allows brokers to pull a credit bureau and submit mortgage applications directly to a pool of MICs and private lenders right from the system.

Following a recent move by one other industry lender, Mortgage Alliance will be launching their own credit card program.

Home Trust recently expanded its loyalty credit card program with two of its own credit card programs, Union Plus Canada Visa and Optimax Visa.

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