How to use Instagram to get more leads (your competitors probably aren't)

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Humanize your brand.  Show that you’re not a robot and post photos of an office event or a quirky co-worker’s desk. This is also a good way to promote recent job postings.

And it doesn't always have to be about business:

Keep it light. Instagram users love cute things, like animals. Post photos of pets visiting the office, pets in ad campaigns or borrowers with their pets.

Instagram lets you become your customers' source for the latest mortgage information. Here's how:

Stay up-to-date. The mortgage industry is one that is constantly changing. Keep your followers up-to-date with the latest information about new loan products and regulations.

When posting to Instagram, remember these guidelines:
  • Keep your post short and to the point
  • Post consistently and often
  • Keep the conversation going by asking questions
  • Use hashtags
How does your company use social media to boost your business? Any tips to generate leads through Instagram, Facebook, Pinterest or Twitter? Share your strategies in the comments below.

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