I started thinking about this and I realized of the three, focus was the starting point. You can work hard but if you are not focused you can waste a lot of time on useless activities, like Facebook. The brokers I spoke with who were killing it are all laser focused on being excellent mortgage brokers.
said to me, “I don’t believe you can be in the top 100 in two industries.” Which I believe to be absolutely true. If you are a mortgage broker then focus on being the best mortgage broker you can be. Everything that is not making you a better broker is simply a distraction.
The second ingredient to being a successful broker is hard work.
Without exception every top broker had a tremendous work ethic. They simply out-hustled their peers and bank specialist in their area. Lorrie Rasmussen calls every new lead and the referral source within 30 minutes. No wonder the builders she works with love her. When they send her a referral they know she is on it. If you want to be your best at anything you are going to have to put in effort. Work is not a four letter word.
Finally the brokers who really do a large volume of business have very good systems and processes.
They are able to scale and serve more clients because, as volume increases, they are able to manage the inevitable chaos. Mark Goode has modeled his mortgage practice like a dentist office in order to close as many as ten loans in a single day. He has an underwriter who does the initial meeting and takes the application and he meets for the final signing. Not unlike how a hygienist does the initial work and then the dentist simply pops in at the last minute to check everything over. Systems are critical if you want to scale your business.
Whether you submit your volume to CMP or not I guarantee you always do a mental calculation to see where you would place -- it’s just human nature. If you are serious about being a top broker then get focused and commit to being a better broker. Be willing to work hard and start to develop systems now because if you are focused and hustle you are going to need to systems to manage your inevitable growth.