Google goes to the Mortgage Summit

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A marketing exec  from the king of search engines – Google – will deliver the keynote forthe upcoming Mortgage Summit, guiding brokers on how to use SEO to tap into a king’s ransom of online borrowers.

CMP’s The Mortgage Summit, coming to the Toronto Congress Centre May 9-10, will feature keynote speaker Fabricio Dolan of Google Canada, sharing his insider’s knowledge on how to generate more leads online, optimize search engine hits and send click-through rankings sky-high.

“The Mortgage Summit allows licenced agents and brokers to grow their business,” says Chris Davis, CMP’s conference producer. “With networking lounges and meeting areas complementing first-class training from some of best teachers in the industry, it is an event that you cannot afford to miss.

“In fact, we’ve made a concerted effort to make sure all agents can access it by offering admission at cost – at a very reasonable $62.”

With 20 sessions, 40 expert speakers and more than 45 exhibits, mortgage professionals, lenders and solution providers can come together to gain strategic insight on how to increase their mortgage business with tactical training.

Among those teachers are several CMP Top 75 brokers delivering master-class presentations on niche markets they’re using to succeed in a slowing market. Those sessions run the gamut from Chad Robinson’s focus on small triplex deals to Christine Xu’s formula for tapping into new Canadian communities.

Bridging the gap between brokers and Realtors, learning how to stand out in the broker channel and cost-effective marketing tactics are all just a small part of the two-day program.

In addition to the speakers and workshops, the summit offers a unique mix of networking opportunities with direct access to the industry’s regional and national players. The summit not only fosters broker education, but is an excellent opportunity to establish business relationships and future referrals, says Davis.

A celebration of the best in the industry, the May 10 Canadian Mortgage Awards will recognize the brightest stars across the entire spectrum of mortgage brokering. With 21 individual and organizational categories, the ceremony ensures both large and small are recognized for their individual achievements nationwide.

For more information, go online at or call 1-855-283-2721. You can also register for the event at at