Tony Roberts, a former Wells Fargo BDO, launched a new product search engine tool for brokers in January called Adunatio.
The web-based tool, which costs $29.99 a month, asks brokers to input basic client information like credit score, location, LTV required and whether the deal is a purchase or refinance. It then searches for a list of mortgage products that fit the criteria.
Roberts said the tool currently has access to close to 30 lenders and is steadily adding more, including commercial, private and regional lenders.
"We wanted to capture something that was very user-friendly and we wanted to make sure it was simple and affordable," said Roberts, adding Adunatio took about a year to develop. "It was a huge challenge."